These Spikes were released in a Jello -flavor color scheme. New versions are available at select stores. Do you make apps for mobile users? You can probably find funny archive photos of people using vintage phones. Do you have a fitness coaching service?
Find old photos of the weird exercises people use to do in the past. Army USArmy April 9, A post shared by Star Wars starwars. Bonus points if your business has been involved in the past and has visual proof that you can share. TBT is also a perfect opportunity to celebrate milestones your business might have experienced in the past and the present. For example, when the New York Times Magazine, released their first story in VR, they celebrated by tweeting out the news along with their first story that included pictures.
In , we printed the first photos in nytimes. This is a great example of how you can draw parallels with modern day milestones to old ones for perfect TBT material. They can even be something like when you got your th employee, or when you moved into your current location.
Try it free today. Get Started. We could have SWORN you were someone who wanted to blow your competition out of the water on social media. Our bad. Skip to content Image via Ana M. Now that Instagram lets you tag users, you can make Thowback Thursday more communal by tagging your friends in old pictures you post — though you may be more popular if you limit this to tagging them in cute baby or high school pictures instead of highlights from your notorious Cancun trip in And even though you might have an endless store of old photos of you doing charming baby things or looking sassy as a middle-schooler or bragging about the adorable puppy you had as a kid, exercise some restraint and limit yourself to one or two pictures each Throwback Thursday.
After all, the beautiful thing about this hashtag game is that it happens every damn week. And like basement centipedes, one or two is tolerable, but a constant onslaught is enough to make somebody scream. Only onward and upward! Right now, tbt is decidedly an Instagram thing. Sure, those photos get pushed and pop up on Facebook and Twitter, but the photo-sharing app is predominantly responsible for the beginnings and our continued interest in the weekly game.
However, I challenge us all to take things to the next level: What about a music-focused Throwback Thursday? Blame my editor. Consider the following things before posting:. Classic vibes. Volkswagen consistently uses tbt to showcase the evolution of their automobiles, promote brand loyalty which they really need after their emissions scandal , and induce nostalgia in their older audiences.
In similar posts throughout their Instagram use, viewers commented in multiple languages expressing that they always wanted a VW Microbus , or that they agree that punk's not dead. Great throwback, Volkswagen! A tee ready for this week's TBT. A post shared by pepsi pepsi on May 1, at am PDT. Pepsi was pushing the idea of nostalgia in branding before they started focusing on keeping fresh; they partnered with Puma and Cardi B, and introduced their new flavors.
From having Cindy Crawford recreate an ad from for their Super Bowl ad to featuring throwback swag with tbt on Instagram, Pepsi's feed has nailed that retro, throwback vibe.
Even in the new era of Star Trek, their Instagram feed taps into the sentimentality of the earlier days. They've featured their past leading women characters on Women's Equality Day, highlighted their animated series , and paid homage to those who have worked on the show in the past. ThrowbackThursday - Yeah!
Action poses! Those are the best kind of poses. StarWars vintage TBT. A study by Janine LaSaleta cited in Entrepreneur on nostalgia marketing found that the social connectedness people feel when presented with nostalgia actually make them value money less and spend more freely. If nothing else, be funny. While there are some effective TBT shares that aren't humorous, the very best ones usuallly make people chuckle. Have a few different pictures of your company's founding team to choose from?
Go for the goofiest. Awkward yearbook photos are awesome. Baby photos are almost never wrong. You can also use TBT to show respect for the classics. From Case Study House No. Try matching your TBT post to a holiday or anniversary. Paul writing in Jamaica. Can you tie your TBT something relevant going on in the world?
It's a silly joke that won't last, but Steven Tyler jumped on the online "controversy" about The Dress by sharing this snap of him on a blue-and-black striped shirt:. If you want to make a splash for the right reasons with your TBT post, make sure to avoid the following things. Can you make them laugh? Get them excited? Teach them something? Give them tips they can use? Most of all, think about giving them something they can re-share and look good.
Make your throwback entertaining and relevant -- both to your audience's needs and popular events. Boring is a lesser evil than selfishness or irrelevance, but if absolutely none of your TBT posts are generating a response, reconsider your approach.
Consistently boring TBT attempts probably won't endanger your brand, but continuing when it's just not working out is a waste of your time. The heavy-handed brand hashtag on this Burger King attempt is only part of why it went right off the rails some replies NSFW. Chalk this up as what not to do:. TBT : Where were you when you first got Satisfried? Ready to try your hand at TBT?
Here are a few post types to consider and examples of brands rocking them. The company used to give this away to callers who were listening to their radio programs. Bet you didn't know people were inbound marketing via the radio and physical offers way back when, huh?
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